"There can be a Joe & Sons hardware company in Bangor, Maine, and a Joe & Sons fish restaurant in San Francisco.
But there can only be one joeandsons.com."

Directory of Joe and Sons* registrations

Demonstration sites at *1 *2 have been deleted and returned to the name pool

- - -

More realistic examples - multiplexed Johnson registrations:

In the directory list below, the first four links lead to real addresses and work with a standard browser - we have employed redirecting for *1 thru *3.

The Johnson sites *4 through *8 are fictitious - the list was created only for demonstration and does not represent real companies. The sites have been deleted

Note the johnson.com domain, created in 1997 but parked for many years, blocks all other potential users of that common name under the .com TLD.  Other 'real' johnson registrations - .biz, .net, .org, .info, and .us have also been parked for many years.

Since users have largely rejected ICANN's ngTLDs, we should identify name monopolization as an attack on Internet growth and development.

Developments in AI may return 'content' to its predominant place and relegate domain names to footnotes.

Notes:

1. Any public or third party directory would presumably list domain names in the name*number format, but redirect the names inbg HTML to the 'native' registration format.  This would allow anyone, with any browser, to select any name from the list to access a site - there would be no inaccessible 'colored background' names.
   The combined URL address line/search field in modern browsers already supports the Multiplexed Name concept.
   Typing names into the browser address line in 'name*number.tld' format would require a browser upgrade, extension, or app.
   If you don't have the necessary software, you can always type the 'native' address format into your browser address line.
   The native format used for this demonstration is 'mlx--[name]--[number]'
2. The address to site: www.johnson*8.com would actually be http://www.mlx--johnson--8.com.
3. An edge application translates this into the 'name*number' format that is shorter and easier to handle.
4. Logically the identity of the original (non-enumerated) registrant should be considered [name]*0.tld.  This means the browser should identify Johnson*0.com as Johnson.com.
5. Fictitious demonstration content for our two multiplexed JoeAndSons sites has been deleted, as have Johnson*4 through Johnson*8.com sites. Never our intent to park them.
6. The table information provided for each fictitious domain name is also fictitious (of course) but demonstrates a reasonable extension of the search (which Johnson) concept.
   A standardized registration format and name repetition make it relatively simple to create name-based directories.
   Current browser address line functions automatically present a 'directory' list, allowing users to search for 'which Johnson' or validate site ownership while browsing.
   'Anonymous' or 'not given' may be legitimate entries since they also give the user pertinent information.
7. Telephone area codes may be preferable to full numbers to help users search for a company or service while protecting the listed company from telephone overload – one reason for publishing a web site to begin with.  In the tables 'St.' means State and 'CC' means Country Code, the country where the business is headquartered.
8. Since we last ran this test a year ago, all the parked domains have remained parked, and johnson.org, once a name directory, has gone out of business.